JBL Featured Activations
See below for JBL's featured activations at SXSW.
JBL LIVEBRARY
3Ten @ ACL Live
Thursday, 3/12 | 6 PM - 9 PM
Friday, 3/13 | 12 PM - 8 PM
Saturday, 3/14 | 12 PM - 7 PM
Stop by the JBL immersive experience – a countercultural library that turns silence into sound. Built around JBL’s headphone portfolio, the space features performances by JBL Music Academy, SXSW, and Rolling Stone emerging artists. From listening stations to on-stage moments, the JBL Tour and Open Ear series are integrated throughout the experience.
ROLLING STONE FUTURE OF MUSIC SHOWCASE
Moody Theatre @ ACL Live
Thursday, 3/12 | 8 PM - 12 AM
Friday, 3/13 | 8 PM - 12 AM
Saturday, 3/14 | 8 PM - 12 AM
Join JBL and Rolling Stone for an unforgettable celebration of The Future of Music showcase, spotlighting emerging talent performances and industry voices.
JBL SXSW PANEL
Downright Hotel
Saturday, 3/14 | 11:30 AM - 12:30 PM
Building a music career today requires mentorship, community, and access. This conversation brings together artists and brand leaders to discuss how brands can genuinely support emerging talent and shape the next wave of music culture. Drawing from real experiences and programs like JBL’s Music Academy, panelists will explore the tools, resources, and brand partnerships that truly help artists find their footing early on — and how brands can show up in ways that feel authentic and creatively supportive.